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Video – the ultimate visual, a video is great for explaining a process.

Chart – bar charts, pie charts, line charts, so many types of charts! A chart is the best choice when talking about and comparing a set of numbers.

GIF – animated images are perfect for explaining short processes (under 8 seconds) which may not be as easily articulated.

They’re super easy to take and edit, especially thanks to Snagit.

Screenshot – a still image of your screen is great when talking about products that are seen on your computer, such as a website or another piece of software.

These can be stock photographs or photos you’ve taken.

Still images – this is the perfect medium when trying to visualize a physical product, be it a person or specific object like a type of pan.

The medium will change depending on its purpose. Types of visuals and when to use themĮvery process can benefit from different types of visuals. There should be little to no empty screen time in a video.Īn example of this table is below under “Example Outline,” but first you have to know more about the types of visual aids. If you’ll be creating a screencast, every box should have a note about the type of visual to be included. If you’re creating a written document, you don’t need to have a matching visual for every step in column one. At first, this may not include any actual visuals at all, but a description of what the visuals will be.

The second column will be your visual process column. Those steps can be as small and precise as “submit your application” or as large and unspecific as “complete the remainder of the form.” The first column will contain each individual step that the reader needs to take to complete a task. One way to prepare a process or tutorial for any medium is to start with a two-column table. Outline the process with only as many details as necessary The better you know your reader and produce content with them in mind, the more likely they’ll keep coming back for more content. No matter what you’re creating, you’re always creating it with a reader on the other end.

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Are my readers native English speakers? If I use an idiom, will it hinder their ability to learn how to complete the process?.How do my readers prefer to learn? Do I know if a blog post is more successful than a video? Is there any analytical data to support these claims?.

What is most important to my readers? What is least important?.

What mood will they be coming to my content with? Am I creating this content for someone who is in a rush to get something done, or is this for a more casual learner who is just hoping to further their education on a topic?.

Are my readers internal or external? If my readers are within the same company, what language do we share that will help better explain the process?.

Are my readers already experts? Have they done this process before, if not exactly then in similar circumstances?.

Although it’s impossible to anticipate each reader’s individual needs, the rules you establish influence the tone of your content and can help you make decisions later down the line when creating your process outline.

Before you start visualizing, consider your audienceīefore producing any content, you should know who you’re producing it for and what their expectations are. Keep reading for strategies to prepare instructions and add visuals to any document. You don’t need to be a technical writer to benefit from precise process parlance. Whenever possible follow some key writing advice: show, don’t tell (so essential it has its own Wikipedia page). Plus, readers walk away knowing what they’re expecting to see which hopefully makes their life easier. No pressure.įinding the places where an image can replace some of those overly precise details saves me time and energy. On the other hand, if I’m too detailed the content could feel excessive and rambling, as well as require more frequent updates. If I miss a step or assume that readers already know a piece of information, they may walk away frustrated and never come back to our content. This requires precision - people rely on me to create step-by-step instructions and guides for a technical task. In the last year, I’ve been working as a technical writer for Joyent writing instructions and creating videos geared towards users of all skill levels. On top of helping readers understand your content, visuals also break up the monotony of a large amount of text. Those visuals could be still images or screenshots, animated GIFs, comparison charts, or videos. By creating step-by-step instructions using visuals, you can key readers into details that may otherwise not have been communicated. There are some tutorials that require more than text to be understood by readers.